How can I begin to Search Engine Optimize my Agent Studio website?

Although there are many ways to search engine optimize a website, Agent Studio website owners can begin by adding unique content (like keywords and phrases) to their homepage, webpages and sub-pages using tools located within the Control Panel of their Agent Studio website.

1. Log into your Agent Studio Website's Control Panel.
2. Click on the SITE SETTINGS tab located in the left-hand side menu bar.
3. Click on the sub-option, MANAGE SITE INFO
4. Under the top section titled WEBSITE INFORMATION you will locate three data fields that support search engine indexing: Search Engine Title, Search Engine Description, and Search Engine Keywords.
5. Click on the UPDATE INFO button located in the bottom right-hand corner of the page to save your entries.
   • The Search Engine Title, or title tag, is the clickable headline that will appear on search engine result pages allowing a user to select and visit your Agent Studio website.  Some website owners re-enter their Agent Studio Website Name into this field - for example, ABC Travel Company.
   • The Search Engine Description, or meta description, is a short paragraph that describes your Agent Studio website by mentioning the unique content a website visitor will find there.  Think about what makes your Agent Studio website different from all other travel websites and enter a description that reflects your business model specifically.
   • Search Engine Keywords are single words and phrases that search engines will use to match your Agent Studio website to web searches that contain the same key words.  Each keyword or phrase should be separated by a comma (,) and a single empty space.  Some website owners will enter keywords that support their company name, the destinations they sell, the types of travel they sell, the types of clientele they sell to, and the location of their agency - for example, ABC Travel, ABC Travel Company, Mexico, Cancun, Beaches, Luxury travel, VIP travel, travel, travel tips, travel information, travel agent, travel support, travel professional and so on.
6. Click on the PAGES tab located in the left-hand side menu bar.
7. Click on the sub-option, SITE PAGES
8. From your list of PUBLIC MAIN NAVIGATION PAGES, click on the Page Title name you wish to search engine optimize.
9. From the EDIT PAGE, scroll down to the section titled SEO META INFORMATION where you'll find three data fields that support search engine indexing: Meta Title, Meta Description, and Meta Keywords.
10. Click on the UPDATE PAGE button located in the bottom right-hand corner of the page to save your entries.
    • The Meta Title, or page title tag, is the clickable headline that will appear on search engine result pages allowing a user to select and visit this particular page of your Agent Studio website.  Some website owners re-enter the Page Name into this field - for example, Travel Promotions by ABC Travel Company.
    • The Meta Description, is a short paragraph that describes this particular page of your Agent Studio website by mentioning the unique content a website visitor will find there.  Think about what makes this page of your Agent Studio website different from all other travel websites and enter a description that reflects the content on this page specifically.
    • Meta Keywords are single words and phrases that search engines will use to match this particular page of your Agent Studio website to web searches that contain the same key words.  Each keyword or phrase should be separated by a comma (,) and a single empty space.

To learn more about SEO, feel free to check out this reference guide.