How can I begin to Search Engine Optimize my Agent Studio website?

Although there are many ways to search engine optimize a website, Agent Studio website owners can begin by adding unique content (like keywords and phrases) to their homepage, web-pages and sub-pages using tools located within the Control Panel of their Agent Studio website.

1. Log into your Agent Studio Website's Control Panel.
2. Click the CONTENT tab from the Control Panel menu.
3. Then click the PAGES tab from the side menu.
4. Next, click on the pencil icon of page you wish to optimize and follow the format below:

• The Search Engine Title, or title tag, is the clickable headline that will appear on search engine result pages allowing a user to select and visit your Agent Studio website.  Some website owners re-enter their Agent Studio Website Name into this field - for example, ABC Travel Company.
• The Search Engine Description, or meta description, is a short paragraph that describes your Agent Studio website by mentioning the unique content a website visitor will find there.  Think about what makes your Agent Studio website different from all other travel websites and enter a description that reflects your business model specifically.
• Search Engine Keywords are single words and phrases that search engines will use to match your Agent Studio website to web searches that contain the same key words.  Each keyword or phrase should be separated by a comma (,) and a single empty space.  Some website owners will enter keywords that support their company name, the destinations they sell, the types of travel they sell, the types of clientele they sell to, and the location of their agency - for example, ABC Travel, ABC Travel Company, Mexico, Cancun, Beaches, Luxury travel, VIP travel, travel, travel tips, travel information, travel agent, travel support, travel professional and so on.

You can also Search Engine Optimize individual pages of your website by following these steps:

1. Log into your Agent Studio Website's Control Panel.
2. Click the CONTENT tab from the Control Panel menu.
3. Then click the PAGES tab from the side menu.
4. From the Public Pages section, please click on the Edit icon of the Site Page you wish to manage.
5. From the EDIT PAGE, locate the fields labeled Meta Title, Meta Description, and Meta Keywords and enter Search Engine Data for your specific Site Page:
   
   • The Meta Title, or page title tag, is the clickable headline that will appear on search engine result pages allowing a user to select and visit this particular page of your Agent Studio website.  Some website owners re-enter the Page Name into this field - for example, Travel Promotions by ABC Travel Company.
   • The Meta Description, is a short paragraph that describes this particular page of your Agent Studio website by mentioning the unique content a website visitor will find there.  Think about what makes this page of your Agent Studio website different from all other travel websites and enter a description that reflects the content on this page specifically.
   • Meta Keywords are single words and phrases that search engines will use to match this particular page of your Agent Studio website to web searches that contain the same key words.  Each keyword or phrase should be separated by a comma (,) and a single empty space.
6. Click on the SAVE PAGE button located in the bottom right-hand corner of the page to save your entries.

To learn more about SEO, feel free to check out this reference guide.